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Jeff Kloythanomsup, cloud and AI consultant

An American engineer in the Netherlands, with about 20 years of cloud, DevOps, and AI work and a habit of seeing systems whole.

I'm Jeff Kloythanomsup, an American living in the Netherlands. I studied sociology at San Francisco State University. It turned out to be good training for infrastructure, since both fields look at how parts depend on each other. I then built my career in the United States as a cloud and DevOps engineer. I architected AWS environments, automated infrastructure with Terraform, and ran Kubernetes and CI/CD at scale for clients from startups to the Fortune 500.

I've also been a founder. At ThriveUp Care I designed, built, and ran an AI-enabled marketplace end to end. That covered the web and mobile apps, the RAG-based matching, and the AWS infrastructure underneath, plus product, go-to-market, and fundraising. I used to think a system could be finished. After running one as a founder, I realised it's only ever stable enough to improve.

Net Ninjas brings both sides to EU teams: the engineer who ships the code and the founder who knows what it costs. I keep my range wide across cloud, delivery, and AI, because the expensive mistakes hide at the seams between them. I also treat the people as part of the system. A platform only works when the team who inherits it understands it and trusts it. Ideally they're a little proud of it, too.

Portrait of Jeff Kloythanomsup

Jeff Kloythanomsup

Founder & Lead Consultant

Career

The full detail is in my CV. View CV.

  1. Founder & CEO, ThriveUp Care

    2025 to 2026

    • Built a two-sided support-services marketplace end to end: a Next.js and TypeScript web app with 200+ API endpoints and an Expo / React Native mobile app, shipping v1.0 through v1.37 across ~3,000 commits.
    • Developed AI-powered matching with Claude and OpenAI-compatible APIs, using a RAG pipeline over vector embeddings.
    • Provisioned dev, staging, and production AWS environments with Terraform (ECS, Lambda, AppSync), and ran product strategy, go-to-market, and pre-seed fundraising.
  2. Senior Cloud Engineer, AWS consulting partner

    2021 to 2026

    • Raised client NPS from 8 to 10 on high-net-worth migration engagements, including moving high-performance computing workloads from on-premises to AWS.
    • Cut deployment time from 4 months to 1 month by containerising a mobile education-management platform and building its CI/CD pipelines.
    • Automated replication, versioning, and access hardening of 400+ S3 buckets for a Fortune 500 client's disaster recovery and data security.
  3. Senior Delivery Engineer, Managed cloud provider

    2020 to 2021

    • Led modernisation of a major airline's fare-management application, cutting processing time 90% by moving a legacy Python codebase to AWS Glue jobs.
    • Trained five client engineers on Jenkins CI/CD, containers, and EKS to speed up a Fortune 500 migration under the AWS Migration Acceleration Program.
  4. Senior DevOps Engineer, Engineering agency

    2019 to 2020

    • Migrated mission-critical applications to AWS with Terraform and Terragrunt, eliminating a 1-hour backup downtime window.
    • Co-built a Fortune 100 HR web product on Kubernetes that remains in production.
  5. Earlier roles, Startups, travel tech, and cloud consulting

    2016 to 2020

    • Deployed 200+ microservices on Terraform-built EKS and architected multi-account AWS infrastructure for two mission-critical banking apps.
    • Led a 10-member team managing 2,000+ production instances with 100% SLA compliance.

Skills

Cloud & IaC
AWS (EC2, ECS, EKS, Lambda, S3, Glue, AppSync, Aurora/RDS, Fargate), Terraform, CloudFormation
Containers & CI/CD
Docker, Kubernetes, GitHub Actions, GitLab CI, ArgoCD, Jenkins, CircleCI
AI & data
Claude API, OpenAI-compatible SDKs and APIs, RAG pipelines, vector embeddings, PostgreSQL, Redis
Observability
Prometheus, CloudWatch, Datadog, New Relic, ELK stack, Sentry, PostHog
Languages
Python, TypeScript/JavaScript, Bash, SQL; Next.js/React, React Native, Node.js

Education and certifications

Bachelor of Arts in Sociology, San Francisco State University

  • Claude Certified Architect, Professional (Anthropic, 2026)
  • Certified Kubernetes Administrator (CNCF, 2021)
  • HashiCorp Certified: Terraform Associate (2020)
  • AWS Certified Solutions Architect, Professional (2017)
  • AWS Certified DevOps Engineer, Professional (2017)
  • AWS Certified Developer, SysOps Administrator, and Solutions Architect, Associate (2016)
  • Linux Foundation Certified SysAdmin (2015)
  • CompTIA A+ (2014)

Let's talk.

A 30-minute call, no pitch. We look at your current setup, your stage, and the thing that's bothering you about it. I give a straight opinion on what to change, what to leave alone, and whether the problem is the one it looks like. What's the one thing in your stack you'd fix tomorrow?